“It came with a lot of plusses, and we both learned a lot,” he said. Haus Labs’ chief executive officer Ben Jones said the learnings from the Amazon-focused era were myriad. The strategic shift by Lady Gaga and Haus Labs represents another hiccup in Amazon’s ongoing attempts to grow scale in the beauty business. The new Haus Labs products will not be sold on the e-tailer giant’s site. The brand is winding down its sales on Amazon. Haus Labs originally launched in 2018 as the first exclusive beauty brand to partner with Amazon - but the brand didn’t see the runaway success of predecessor Fenty, which partnered with Sephora globally for its launch. My process meant asking hard questions - not about what people will buy, but about what problems need solving,” she continued. I’ve had to learn as much as I can, so I can offer people a brand and products that are truly of value. “The process has been a tremendous learning experience, I’ve had to become a student of the beauty industry beyond that of my own personal artistry. “The more I learn, the more I can make things for the world that are not just about my own self-expression - I am working toward unlocking self-expression for everyone. I wanted to not only challenge that but push far beyond it,” she told WWD via email. “As far as I could see, as a diehard makeup lover, being clean in makeup meant sacrificing bold colors and long-wear performance. They Are Wearing: Paris Fashion Week Spring 2023įor Gaga, the creative force behind the brand as well as the winner of 13 Grammy awards, 18 MTV Video Music awards, two Golden Globe awards and an Oscar, rethinking the brand started by building a product-first value proposition.
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